DevExpress: Creative Direction & Production


Creative Direction +
DevExpress Multi-Channel Images
Client: DevExpress
Role: Creative Director
Details: I led a small team of visual and interaction designers as the Creative lead. During this time I was responsible for:

  • Art Direction that across DevExpress’s consumer-facing website, print and digital advertising, conference booths, product strategy and design, among others
  • Crafting user-journeys throughout the consumer-end e-commerce process
  • Working with 3rd-party vendors for development of components and visual design for marketing and promotional needs
  • Creating wireframes (Illustrator) and walkthroughs (Axure)

Result: Project Implemented. No further information is available.

As the Creative Director for DevExpress, I was responsible for guiding a small team of visual, interactive, and motion-graphic designers, developers, and, as part of the leadership team, additionally guiding the company through major changes to their aesthetics, creative processes, and approach to client-aquisition. DevExpress creates, develops, and deploys tools for developers of software and websites to create their projects more efficiently, elegantly, and cost-effectively by providing modular tools for rapid development, testing and release-to-market.

DXSk8 Demo Software Overview (.pdf)
Customer Journeys / Scenarios, Personas, Styleguide, Moodboards
DXTravel iPhone Demo Software Overview (.pdf)
Low-Fidelity screen designs, scenarios
DXTravel iPad Demo Software Overview (.pdf)
Low-Fidelity iPad screen designs & simple walkthrough
DevExpress Homepage Hero Graphic & Animation
Visual and Animation design for the consumer-facing website for DevExpress
DevExpress Conference Large Booth Rendering (.jpg)
Main design for DevExpress’s conference booth at multiple American and International conference attendances
DevExpress Conference Small Booth Rendering (.jpg)
Secondary, smaller-scale design for DevExpress-attended conferences
Print Advertising Examples (.pdf)
Print advertising examples for DevExpress featured in MSDN magazine, SDTimes, ComponentSource and others