Microsoft: “Oomph” — A Microformats Toolkit


Oomph: A Microformats Toolkit



Originally created in 2009 for Microsoft’s MIX Online, Oomph was designed with development by MIX Online’s Karsten Januszewski, who narrates this video overview. The goal of the project was to be able to provide a human-consumable conduit for what had been machine-readable information that was tagging people, dates, events, locations, and other information.

To help people access this embedded information more readily, we designed and developed a plug-in for browsers that would pull this content into an overlay on top of the page, parsing out and better visualizing the salient content for which the user was looking.

Downloaded and installed over 50,000 times, the Oomph plug-in helped foster better user-experiences and pushed the Microformats community to gain better penetration throughout the front-end web-design community.

It is currently available for download on the official Microformats site. Note, however, it has not been updated in a long time, and stability is not ensured.


What’s so wonderful about the way the Oomph toolkit functions is that the useful data is all right there in the browser window. … By providing similar data in a specific format, it significantly decreases the effort necessary to extract that data, and then use it.

“Microformats are about enhancing the web, representing data in HTML and moving that data around. Oomph: A Microformats Toolkit is for web developers, designers and users, making it easier to create, consume, and style Microformats. Oomph makes consuming and producing content for the web just a little easier, more efficient, more fun. Now featuring Oomph2!”