Dashwire / HTC / Orange: “Reflect” & AT&T


Orange: Reflect

Dashwire: Orange/Reflect Home

Client: DevExpress
Role: Creative Director
Details: As the Lead Designer I was tasked with refining the existing experience and to push it forward, provide UX/UI expertise, and lead the design practice within the company:

  • User-flows
  • Information Architecture and Taxonomy (OmniGraffle / Axure)
  • Heuristic evaluation of Orange’s current system (Microsoft Excel)
  • Customer, User, and Stakeholder interviews & workshops
  • Wireframe (Adobe Creative Suite / Axure)
  • Rapid-protype (HTML5, CSS3, JavaScript)
  • Animations (Adobe Flash / JavaScript)
  • Visual Design (Adobe Creative Suite

Functionality included:

  • Accessing usage and other details around your specific device
  • Maintaining and curating your media such as photos, videos, and music
  • Communicating via texts¬†with your contacts and curating archived text
  • Maintaining and editing contact lists as well as viewing text and phone communication with those contacts
  • Viewing and updating calendar information
  • Adding, editing, and deleting bookmarked content
  • Other …
As the Senior Designer at Dashwire — a subsidiary of HTC — I was able to help roll-out Reflect for the French mobile carrier Orange in 2011. Reflect was an aggregator of all the content on your mobile device and allowed you to interact with your content and contacts via a web interface. It had been a part of Orange’s customer service initiatives, the intent was to onboard the customer quickly and easily. I was brought in on a short contract to conduct user research, identify and prioritize UX, Visual, & Interactive Design challenges. Once identified and prioritized — and after a heuristic evaluation of their current UI/UX — there begins the work of ideating, sketching, wireframes, visual design, rapid prototyping & interaction design models, and development. See my general UX timeline for more about the process.